Sharp Auction Engine

The Sharp Auction Engine Mission

An open letter from our Founder

You worked hard to get your customers. You’ve met with them, evaluated their assets, prepared a proposal and signed contracts. They’re yours, and you shouldn’t have to worry about somebody taking your data and trying to pick them off. Of course, you want to get their assets sold for the highest possible price. That means you want them to look great online -- preferably without putting endless hours of work into getting them loaded.

Both of these priorities were at the forefront in 2012 when I assembled a team of programmers and put them to work building a new auction engine. My primary business has been insurance and real estate development, but I’ve had a longtime passion for antiques and sell them at retail. That means I was spending a lot of time as a bidder on various auction platforms. To be blunt, I was unimpressed. They were difficult to use, and the cost of using them seemed to be higher than it needed to be. In short, I saw an opportunity and decided to act on it. Two years later, we rolled out Sharp Auction Engine.

Today, auctioneers all over the country are moving to our system. I attribute our growth to the bedrock principles that have guided us from the start:

Mobile First. More than half the traffic on the web is now driven by mobile devices, and any platform that isn’t fully responsive will lead to frustration and lost bidders. From the very beginning, our team has made the mobile experience a priority. And unlike some systems, it doesn’t require a separate smartphone app, because SAE is fully responsive, always rendering your auction beautifully regardless of the device.

Protection of Your Data. Your customer data remains secure in your own database -- never combined with data from other auctioneers. And we will never share your data with another company without your express permission. It’s written right there in your contract!

Ease of Use. The less time you spend building your auction, the more time you have to pursue more business. SAE is designed to speed the work of creating highly customized auctions for any asset type.

Full Feature Set. Virtually every feature you can ask for is built into SAE, and we’re adding new ones all the time. While our early focus has been on online auctions, we are now in beta with clerking and simulcast for live auctions.

Low Cost. In any business, it’s important to control expenses. With prices beginning at $180 per month for an unlimited number of auctions, SAE can fit into the tightest budget. And that low price includes a fully integrated web site.

Focus on your brand. Unlike some auction platforms, ours won’t require that you share your URL -- or the database -- with anybody else. It’s hard to build your business when your own brand is diluted among those of competitors. With SAE, everything reflects your own brand. (I figure you would rather promote your brand, not mine!)

I hope you’ll give Sharp Auction Engine a look. And if you’re ready to grow your business while protecting your brand, your customers and your cash, give us a call at 256-653-5273.


Founder of Sharp Auction Engine

James Keith Sharp


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SAE Timeline

  1. Real Estate Auction Demo

    October 2012

    Development on Sharp Auction Engine begins.

  2. Real Estate Auction Demo

    May 2014

    SAE developers write their 1,000,000th line of code.

  3. Real Estate Auction Demo

    August 2014

    The first timed online auction is conducted using Sharp Auction Engine.

  4. Real Estate Auction Demo

    September 2014

    SAE releases Version 1.0.

  5. Real Estate Auction Demo

    January 2015

    SAE unveils and demos the product at trade shows around the U.S.

  6. Real Estate Auction Demo

    March 2015

    SAE teams up with first reseller, DEFIANT National Auto Auctions.

  7. Real Estate Auction Demo

    August 2015

    SAE sees activity from auctioneers in 16 states and 1 European country.

  8. Real Estate Auction Demo

    April 2016

    2.0 release offering new backbones after lessons learned in the industry.

  9. Real Estate Auction Demo

    October 2016

    Goes Global By adding International Currencies and Addresses

Meet the Execs

Sharp Auction Engine Founder & CEO

Keith Sharp

Founder, CEO

A native of Huntsville, Alabama, Keith Sharp started his successful career at just five years old when his dad sat him by a pile of pumpkins and said, “sell.” He's been making profitable deals ever since. A graduate of the University of Alabama in Huntsville, Keith quickly figured out that the house he bought to make a home could actually be flipped for a profit. After 500 subsequent real estate deals, the Sharp family owns 80 million dollars of real estate. Keith's ambition has led to a number of company holdings, the details of which can be found at Keith started Sharp Auction Engine when he found he was dissatisfied with online auction software systems as they were. Once he determined that he had both the resources and tech talent to build a better platform, he assembled a team and put them to work.

Sharp Auction Engine Co-Founder and Directo of Operations

Carolyn Williamson

Co-Founder, Director of Operations

Carolyn received her master's degree from the University of Alabama in Huntsville, where she studied Business Administration and Marketing. Having experience as both an auctioneer and a real estate agent, Carolyn brings the skill and perspective needed to craft a superior auction software solution. Working closely with Keith from its inception, Carolyn has coordinated Sharp Auction Engine's development and entry into the market by recruiting a talented team of advanced tech professionals who continue to improve the robust nature of the platform.

Sharp Auction Engine Senior Software Architect

Michael Parker

Senior Software Architect

A natural talent when it comes to technology, Michael started coding as early as middle school. A student of Computer Science at UAH and Information Technology at WGU, Michael most of all brings his extensive hands-on experience in developing PHP portals, flash games and other code development projects. His education and years of personal coding experience has led to his role as Sharp Auction Engine's Senior Software Architect. Michael leads his team of developers to keep SAE relevant, robust and ready for the new features and infrastructural improvements that make Sharp Auction Engine an advanced platform for contemporary online auctions.

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